13th Jan

The Art of Customer Data Segmentation

Not all customers are the same. So why take a one-size-fits-all approach to your marketing, and instead why not start segmenting your...Read More

27th Dec

Create & Gate: A Guide To Gated Web Content

A question marketers frequently ask themselves when producing a piece of content is how do we present it to our...Read More

16th Dec

8 Digital Trends For 2019

As 2018 draws to a close, we've seen a continued growth in augmented reality, video content, and influencer marketing. Now...Read More

10th Dec

How To Use Marketing Analytics To Improve Your Marketing Agency Relationship

A relationship with your marketing agency can be both tiring and rewarding. You may be juggling more than one project,...Read More

27th Nov

50 Best Strategies For Lead Generation

We create content and plan campaigns, analysing metrics such as impressions, likes, and a click-throughs and often forget about the...Read More

26th Nov

Using Microsoft SharePoint for B2B Marketing

If you are unfamiliar with SharePoint and how it can benefit your small business, you are not alone. Here we’ll...Read More

21st Nov

Best Google Chrome Plugins for Digital Marketing

Google Chrome is one of the most widely used web browsers around – the latest usage share of all browsers...Read More

17th Nov

Does Your Blog Generate Good Traffic?

The thing about blogging is that it is incredibly effective or incredibly not depending on what you put into it....Read More

7th Nov

GDPR – Did All The Fuss Screw Your Business?

Those GDPR emails you got... all for nothing! Or the GDPR emails you sent to get re-consent – which maybe you...Read More

22nd Oct

Digital Marketing For B2B Manufacturers

Most manufacturing companies believe there is room for improvement in their B2B marketing activities. The UK Manufacturing Landscape report by Cognition has...Read More

11th Oct

What The Rise of Virtual Reality Means For Digital Marketers

Due to the constantly changing digital landscape, advertisers have had to get more and more creative with their advertisements and...Read More

1st Oct

Should Your Site Have Live Chat?

When navigating a company's website looking for support, how often have you been given the option to "Live Chat" with...Read More

24th Sep

CRMs – Everything You Need To Know

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and...Read More

11th Sep

Planning and Creating the Perfect Landing Page

Landing pages can make or break your digital marketing. Too many marketers put all their efforts into creating beautiful landing...Read More

4th Sep

Using Social Listening For Content Marketing

Social media marketing is poised for another huge year of growth. Magna part of IPG Mediabrands,  predicts investment in social...Read More

30th Aug

Why Relationships Are Key In Digital Marketing

The client relationships you build in your business should play a key role with your overall digital marketing strategy and...Read More

14th Aug

Optimising Your Website for Audio Search

The voice-search enabled digital assistants of the world such as Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa and Google Assistant...Read More

10th Aug

Getting to Know Your Online Audience

The first step in any shift to the Internet is getting to know who exactly you’re marketing too. After all,...Read More

16th Jul

A Beginner’s Guide to Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It launched in...Read More

9th Jul

Best Practices for Brand Mentions

Brand mentions are the new links that sit alongside backlinks, both playing a huge role as a ranking factors in...Read More

7th Jul

Having The Best Engine Doesn’t Make Them The Fastest On The Race Track

To be consistently competitive in a motor race you must have one of (if not the) best engines. Having a book, becoming...Read More

18th Jun

The Art of Storytelling In Content Marketing

Storytelling is an ancient art and its principals are used across many domains, yet in marketing and communication in business...Read More

12th Jun

How You Continue To Use Your Bought-In Mailing Lists After GDPR

If you buy business email lists, you can be forgiven for thinking that you can no longer use them after Friday...Read More

5th Jun

The Biggest Internet Trends to Watch

Every May, Mary Meeker presents her highly anticipated 300+ slideshow presentation at the annual Code Conference in Silicon valley where...Read More

21st May

Fake Reviews – All You Need To Know

Fake reviews are a growing problem for small businesses. In the online world, it's very easy to create a new...Read More

15th May

Re-Position Your Brand As A Leading Knowledge Centre

Have you considered that through clever content marketing, you can transform your brand into a leading informational expert?  By correctly...Read More

30th Apr

Influencers: Who Are They And What Do They Do?

In my last blog, on digital marketing for startups, I mentioned Influencers and how important they are. So this time...Read More

28th Apr

Getting Started With Reddit

Have ever used Reddit? The website has earned it’s name by creating a platform that allows users with similar interests...Read More

26th Apr

Digital Marketing for Startups

New research has shown that the average UK startup owner is only spending approximately 90 minutes per week on their...Read More

11th Apr

Just Push It! Effective Push Notification Marketing

A push notification is a message that pops up on your mobile device. App creators can send them at any...Read More


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