Google Chrome is one of the most widely used web browsers around – the latest usage share of all browsers shows it at over 63% with safari the 2nd biggest at just 18% (netmarketshare.com). If you’re involved in the world of digital marketing, you know there are many tools out there that can make the day to day activities much easier and faster – these incredible extensions have emerged over the years and can drastically change the day-to-day task for Social Media, SEO and Design. It could take you hours to just scroll through the never-ending list of add-ons, so here’s a list of the best:
MozBar: This is essential for those working in SEO. Moz are one of the industry’s thought leaders and you can make use of Moz’s free plugin. It lets you create custom searches, delivers and compares link metrics, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools—all in-line with your browser. It delivers instant metrics about any webpage you’re on all in one handy bar that appears at the top of the page.
SEO SERP Workbench: This tool is great for checking your Google position. Type in the keyword and website to see where you rank. It also lists the top 10 websites for your search query.
SEO META in 1 CLICK: Another SEO tool to save time. This plugin inspects elements and manually checking for meta-titles and descriptions, tags, H1 tags in one click.
Check my links: An extension developed primarily for web developers but it is a useful tool for link analysis. It checks all the links on your pages are working and highlights broken ones. Simple but effective.
BuiltWith: BuiltWith is a web site profiler tool. Upon looking up a page, it returns all the technologies it can find on the page such as content management system, analytics and widgets. Their goal is to help developers, researchers and designers find out what technologies pages are using to help determine which to use on their own sites.
Grammarly: This free spell and grammar checker is simple but effective. Grammarly ensures that any emails or social posts to you write are clear and mistake-free.
Whatfont: This extension allows you to inspect web fonts just by hovering over them.
Hootsuite: A social media plugin which enables you to access and share content from anywhere on the web. Find photos, videos, blog posts, Tweets by location and then share through Facebook, LinkedIn and Twitter with one click. Hootlet is a free extension to the Chrome browser that brings the power of Hootsuite natively into the browser experience.
Pin It Button: Another social media must which allows you to save creative ideas with the official Pinterest button. When you click the links get saved as visual bookmarks which make them a lot easier to categorise and organise.
Ritetag: Perfect for Tweeters and Instagrammers. The RiteTag Extension provides analytics on the hashtags you use as your write your social media messaging. The six analytics categories appear right within your compose box, offering real-time insight into the hashtag’s usage within Tweets, the number of times it has been retweeted, its reach.
Windows Resizer: This extension re-sizes the browser’s window in order to emulate various resolutions. It is particularly useful for web designers and developers by helping them test their layouts on different browser resolutions.
Zoom: It’s hard to find a reliable video conferencing tool, let alone one that’s simple and intuitive. But Zoom is just that. With this extension, you can instantly start a meeting, schedule a future one or share your screen.
CloudHQ sync: This extension is great for marketing and sales reps with files and folders scattered all across the cloud. Sync allows you to pull all your cloud-based files into Google Drive, so you can search and access all of your files in one place. cloudHQ syncs with Evernote, OneNote, Box, OneDrive, Gmail, SharePoint, Basecamp and Dropbox.
Linkedin Sales Navigator: This pulls up a contact’s LinkedIn profile in a Gmail sidebar as you’re composing an email so you can comment on the weather in your prospect’s city or refer to a mutual connection. It also pulls in links to any social media accounts or websites your prospect has linked to their LinkedIn account, so you can quickly and easily grab pertinent information to drop in your email.